Raised in the UAE, I began my communications career in the United States, where I earned a degree in Communications with a focus on PR and Advertising. With over a decade of experience across markets and industries, I’ve worked with brands at different stages of growth, which has shaped my practical, people-first approach to PR.

I believe good communication is built on clarity, trust, and consistency — not noise. That belief led me to found allô Communications, a flexible PR consultancy supporting brands across technology, lifestyle, sustainability, and real estate. Alongside direct clients, I also work as an agency-for-agencies, providing senior-level PR support, content, and media relations without long-term retainers or overheads.

Beyond PR, I run two passion-led ventures.

button By TJ is my children’s clothing brand inspired by South Asian (Indian & Pakistani) culture and handmade craftsmanship.

say Collections By TJ is a cultural project focused on preserving the Urdu language through simple storytelling — because it’s my mother tongue, and I want the next generation to stay connected to it.